Features

Everything included.

54 features, grouped by what they do for your shop. Storefront gives you the order page, payments, pickups and portal. Starter adds the assistant, WavyBooks, insights and more, with 2 logins. Pro adds a text line and email orders. Growth has no limit on logins.

See pricingStart my build
01Get ordersA page your customers can actually order from.9 features

  • Your branded order page

    Your logo, your colors and your own link for your bio. Readable in light and dark, with text contrast adjusted automatically.

    Storefront and up

  • Menu editor

    Set up sizes, add-ons and prices yourself from your phone, for florists and cake shops alike.

    Storefront and up

  • Ready-made products with stock

    Photos, prices and pay-in-full checkout. Stock is held when a customer starts checkout, so you do not oversell.

    Storefront and up

  • Custom cake orders with a price estimate

    Customers pick size, flavor and extras from your priced menu and see an estimate before they send the request.

    Storefront and up

  • Delivery zones and fees

    Draw your delivery areas, set fees and show customers a live delivery quote.

    Storefront and up

  • Customer order page

    Customers can check their order, reschedule or cancel from a link, so fewer questions land in your DMs.

    Storefront and up

  • Pause orders or limit the menu

    Stop taking orders for a date or switch to a limited menu without turning anything else off.

    Starter and up

  • Link-in-bio page

    One tidy page for your Instagram bio that sends people to your order page. For florists, cake shops and studios.

    Starter and up

  • Orders from Instagram DMs

    The assistant quotes from your menu, sends the deposit link and books the time inside the chat.

    Starter and up

02Get paidDeposits and balances, on your page, into your own Stripe.9 features

  • Deposits and balances on your page

    Customers pay on your own page with card, Apple Pay or Google Pay. No redirect to a Stripe-hosted page.

    Storefront and up

  • Money lands in your own Stripe

    Payments go straight to your Stripe account. The portal shows your payout status and opens your Stripe dashboard to cash out.

    Storefront and up

  • No card fee added for your customer

    They pay the price you set. Card processing is your cost, shown plainly on the pricing page.

    Storefront and up

  • One deposit rule you control

    A percentage or a fixed amount. A quote keeps the deposit it was sent with, so changing your rule never reprices an old quote.

    Storefront and up

  • Payment links that do not expire

    A link always opens the current amount. If it was already paid, the customer sees that they are all set, never an error.

    Storefront and up

  • Balance collection

    Turn on automatic balance links and reminders so the rest is paid before pickup.

    Starter and up

  • Late fees, add-ons and credits

    Add itemized lines to a balance, such as a late pickup fee or an upgrade. Your customer sees each line with the label you typed.

    Starter and up

  • Unpaid quotes chase themselves

    Three reminders go out, then the order closes on its own. It checks Stripe first, so a paid order is never cancelled by mistake. Florists and cake shops.

    Starter and up

  • Revenue that counts refunds

    Anything refunded is taken out before totals are shown, so your numbers are what you actually kept.

    Starter and up

03Run the dayPickups, reminders and alerts without the back and forth.10 features

  • Pickup scheduling

    Set your hours, blackout dates and how many pickups you can handle at once. Customers choose from the times you offer.

    Storefront and up

  • No two people on one slot

    A time slot is held while a customer checks out and can never be booked past the limit you set.

    Storefront and up

  • Owner portal built for your phone

    Orders, pickups, customers and settings in one place, usable with one thumb.

    Storefront and up

  • On my way / I'm here

    Pickup customers tap when they are on the way or have arrived. You get the alert with their ETA and vehicle, so you can be waiting at the door.

    Starter and up

  • Deposit, balance and pickup reminders

    Customers get emails to pay, to book a time they have not picked yet and the day before pickup.

    Storefront and up

  • New-order alerts

    Hear about new orders and payments by email, text or push, with a chime in the portal. Choose which messages go out.

    Starter and up

  • Calendar sync

    Your pickups appear in Apple, Google or Outlook calendar. Customer confirmations include a calendar file too.

    Starter and up

  • Your policies, in your words

    Write your policies once, including late pickup rules, and they show on your storefront.

    Starter and up

  • We set it up with you

    We build and configure your page, menu and rules. You review and approve, with a guide inside the portal.

    Storefront and up

  • Your own domain

    Put your order page on your own web address: one you already own, or a new name our team sets up for you. Your free wavyautomations.com link keeps working. Included on Pro and Growth.

    Storefront and Starter add-on ($10/month), included from Pro

04Talk to customersThe assistant answers, you stay in control.12 features

  • Assistant in your Instagram DMs, 24/7

    Answers prices, dates and policies in your words, and takes the order from first message to deposit.

    Starter and up

  • Understands photos, reels and voice notes

    Customers can send inspiration photos, Instagram posts and reels, or a voice note, and the assistant works from them.

    Starter and up

  • Prices come from your menu only

    Every number in a reply is checked against your catalog and rules. If it does not match, the message is not sent.

    Starter and up

  • Hands off when a person is needed

    When it is unsure, it stops and flags you. Reply from your own Instagram and it steps back.

    Starter and up

  • Pause one customer or the whole assistant

    Take over a conversation, or switch the assistant off for a customer or for your whole shop.

    Starter and up

  • Chats inbox

    Read every conversation and step into it from the portal.

    Starter and up

  • Rules Studio

    Write guardrails in plain English, like what it should never promise. They are checked before you can save them.

    Starter and up

  • Preview mode

    Let the assistant draft replies for you to approve before anything is sent.

    Starter and up

  • Personal messages stay private

    A message that clearly looks personal is not answered, and you see a "might be personal" note.

    Starter and up

  • Branded customer emails

    Order confirmation, payment link, receipt, reminders and cancellation notices, sent in your shop's name.

    Storefront and up

  • Customer text alerts

    Pickup reminders and order-ready texts, with STOP opt-out. Included on Pro and Growth.

    Pro and up

  • Business text number

    A number customers can text to order, answered by your assistant 24/7. Needs your business EIN and customer opt-in. Setup is $300, plus LLC fees if you don't have one.

    Pro and up

05Grow and know your numbersBooks, reports and insights built from your real orders.7 features

  • WavyBooks

    Snap receipts into expenses, see profit and loss, and send invoices with a payment link.

    Starter and up

  • Tax-time export

    Download a CSV organized by Schedule C category for your accountant.

    Starter and up

  • Insights from your real orders

    Plain-English observations about your business. Nothing shows until there are enough orders to say something true.

    Starter and up

  • Analytics

    Orders, revenue and trends in the portal, with refunds already taken out.

    Starter and up

  • Monthly report

    Last month's recap on the 1st, with figures taken from your real orders.

    Starter and up

  • Customer list with order history

    Every customer and what they have ordered, matched by email or phone, never by name alone.

    Starter and up

  • Your data is yours

    Export your customer data and order history any time.

    Starter and up

06Trust and securityBuilt so a customer and a shop owner can both relax.7 features

  • Card numbers never touch WavyOS

    Card details go from your customer's browser straight to Stripe.

    Storefront and up

  • Every shop's data kept separate

    Each business is walled off from every other, enforced at the database.

    Storefront and up

  • Passkey sign-in

    Sign in to the portal with Face ID or Touch ID instead of a password.

    Storefront and up

  • Email and phone stay away from the AI

    Customer emails and phone numbers are removed before a message reaches the assistant. Photos and voice notes cannot be redacted.

    Starter and up

  • Instagram connection watched for you

    Checked daily and renewed before it expires, with an alert if it ever needs you.

    Starter and up

  • Failures get retried, then a person

    A failed job is retried once, then flagged for a human instead of disappearing.

    Starter and up

  • Team logins with roles

    Starter includes 2 logins, Pro 3. Growth has no limit. Invite a manager, assistant or partner as owner, admin or view-only.

    Starter and up

A plus sign means a paid add-on on that plan. Some features depend on your type of shop or on settings you turn on. Customer text alerts and the business text number need a registered business with an EIN, a US carrier rule; on Pro we help you get set up. Card processing is a cost to your shop, never a fee added for your customer: see pricing.